What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices.
This Search Engine Land infographic below, made with the help of the good folks over at Killer Infographics, explains more about the nofollow tag, including when and how to use it. Also see additional references and background information that come after the infographic:
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